We’re not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it.

So this has been floating around for a few weeks now, but I’ve finally gotten a chance to sit down and watch it. I’m only sorry I didn’t get a chance to sooner.

Leo interviews Craig Allen and Eric Kallman of Wieden + Kennedy to find out how Old Spice “The Man Your Man Could Smell Like” was made.

Although what really stood out to me was the whole behind the scenes deal. Caution: the video is a bit long (19:35).

So for the sake of those people with short attention spans here’s a tl:dr: The filming took about 3 days and they used the 56th take. The actor that plays the man is Isaiah Mustafa who used to play in the NFL. Yes that is his voice. That is a bathroom set built on half a boat out close to the waters. The shirt was rigged to fly onto him. Majority of everything was done in one take with the exception of the overflowing diamonds/emerging Old Spice bottle. That scene was filmed beforehand with an automated hand like contraception that fed the gems through to create the overflowing effect and the rising bottle and then later superimposed for the final effect. As he’s reaching for the oysters, he sits down on a seat which places him on the horse.

Bonus video (was written on set):

Don’t smell like sunsets and baby powder. Smell like jet fighters and punching.

They ended up having to tweak it because “[...] originally he was suppose to run on the horse but that ended up being slightly impossible. Just physics says that it’s not possible.”